Forbes magazine just came out with their list of the Top 10 Recession-Proof Jobs, and I found the list rather interesting. Jobs like health care assistants, accounting, and software development were on the list (click here for the full list), but what caught my eye was the number 1 most recession-proof job: Sales Representative and Business Development.

"Really?", you might ask. "What does this have to do with marketing my web site?" Small businesses don't have a large staff in general, so knowing that a sales representative is a recession-proof job doesn't help much, or does it? I know, right now the thought of hiring another person is probably the last thing on your mind, but think about what your web site does... It's a virtual sales person. Do you treat it that way?

For instance, many companies come to us with ideas for their web site. They want their mission and vision statements right on the front page. They want people to know the name of their company. But how many people put a vision statement on top of a phone book or newspaper ad? You want something that catches the eye of every potential client on top, don't you? In fact, if you go to our web main page (www.intra-designs.com), you'll notice that what we do is much more prominent that who we are.

Use your web site as a sales representative, and you will have generated a new position within your company that costs a fraction of actually hiring a new person.